ANALISIS PENGARUH HARGA, LOKASI, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK TELKOMSEL (Studi Kasus Di Kelurahan Ketintang Surabaya )

KURNIAWATI, VIDHA (2018) ANALISIS PENGARUH HARGA, LOKASI, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK TELKOMSEL (Studi Kasus Di Kelurahan Ketintang Surabaya ). Diploma thesis, STIE MAHARDHIKA SURABAYA.

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Official URL: http://repository.stiemahardhika.ac.id/cgi/users/h...

Abstract

This study aims to test and analyze the influence of price, location, promotion and product quality to consumer decisions in purchasing Telkomsel product (Case Study in Kelurahan Ketintang Surabaya). This research is conducted by using a quantitative approach that is, more focused research on testing hypotheses with statistical methods analysis tool and generate conclusions that can be generalized. The sample used in this research is Telkomsel telecommunication provider users who met in Ketintang Urban Surabaya. While the sampling method in this study using purposive sampling. The test instrument used is multiple linear regression analysis technique with SPSS 21.00 software. After the hypothesis testing, then obtained multiple regression equation

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	multiple regression analysis, t test, F test, price, location, promotion, product quality, telkomsel, consumer decision making
Subjects:	Manajemen
Divisions:	S1 Manajemen
Depositing User:	Unnamed user with email lib.stiemahardhika@gmail.com
Date Deposited:	19 Oct 2018 02:38
Last Modified:	13 Dec 2022 09:03
URI:	http://repository.stiemahardhika.ac.id/id/eprint/87

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