WULANDARI, DIYAS (2017) PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN KRUPUK SUPER TAMBAK BULAK WARU SIDOARJO. UNSPECIFIED thesis, STIE MAHARDHIKA SURABAYA.
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ABSTRAK DIYAS WULANDARI - 13210481.pdf Download (84kB) |
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Abstract
Marketing mix is very important in the company. If the marketing mix is sought and successful in the sense of having a high level of effectiveness, it will be able to increase the volume of sales as you wish. The research has a purpose to know the effect of product, price, distribution channel and promotion to sales volume of super bulb crackers WARU Sidoarjo Type of research used is quantitative research. Population in this research is consumer of super bulk ponds WARU Sidoarjo. The sample in this research is taken by using purposive sampling technique. this study used a sample of 60 respondents who are consumers of super bulb ponds WARU Sidoarjo. This research was taken using field survey method, that is through questionnaires distribution. Data analysis method used is Multiple Linear Regression Analysis Based on the results of the analysis, the conclusions can be taken is Product, Price, Distribution and Promotion variables affect the sales volume of super bulb bulb WARU Sidoarjo
| Item Type: | Thesis (UNSPECIFIED) |
|---|---|
| Uncontrolled Keywords: | : Product, Price, Distribution Channel, Promotion, Sales Volume |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 27 Feb 2019 03:28 |
| Last Modified: | 02 Feb 2023 04:45 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/345 |
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