ANALISA SALES PROMOTION TERHADAP TARGET PENJUALAN PADA PT. HOMECENTER INDONESIA (INFORMA) DIVISI LIVINGROOM

SUMARNO, RUDI (2019) ANALISA SALES PROMOTION TERHADAP TARGET PENJUALAN PADA PT. HOMECENTER INDONESIA (INFORMA) DIVISI LIVINGROOM. Diploma thesis, STIE MAHARDHIKA SURABAYA.

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Abstract

This research was conducted so that the company know about influencing factors activities sales promotion on sales targets on PT. Homecenter Indonesia (INFORMA) during the period 2012 until 2017. The sampel used in this study is report sales and income statement from PT. Homecenter Indonesia during the period of 6 years starting from the year 2012 until 2017 by using a qualiitative descriptive that is research that analyzes report in a way collect interview results, documentation, sales report and income statement then simplified in form table and then drawn the conclusios. Reseach shows that sales promotion very influential on sales targets.because sales promotion itself has its own impression, which is to attract consumers to buy these products at competitive and affordable prices. So there is no need to look for expensive but not discounted products

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	Sales Promotion, Sales Targets
Subjects:	Akuntansi
Divisions:	S1 Akuntansi
Depositing User:	Unnamed user with email lib.stiemahardhika@gmail.com
Date Deposited:	27 Mar 2021 07:47
Last Modified:	12 Oct 2021 10:28
URI:	http://repository.stiemahardhika.ac.id/id/eprint/2173

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