YUSTANTI, OVIE APRILIA (2020) PENGARUH HARGA, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN YANG BERDAMPAK PADA KEPUASAN PELANGGAN CV. CAHAYA CITRASURYA INDOPRIMA SURABAYA. Diploma thesis, STIE MAHARDHIKA SURABAYA.
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Abstract
This studyaimstomarketers know that price, product quality on consumerpurchasing decisions have an impact on customer satisfaction, namely on Prices,Product Quality on Consumer Purchase Decisions That Impact on CustomerSatisfaction CV. Cahaya Citrasurya Indoprima Surabaya. This research uses pathanalysis and the type of quantitative research with the study population is the customerof CV. Cahaya Citrasurya Indoprima Surabaya, amounting to 50 permanent customers.The sampling technique uses a nonprobability technique (saturated sample) in order toobtain a research sample of 50 respondents. Test equipment used for data processingusing SPSS software version 24.0. After testing the proposed hypothesis, it is obtainedthe results of analysis of research data that has been donepartially which shows thatthe Price and Product Quality have a significant effect on the Purchasing Decision,showing that the Price and Purchase Decision has no significant effect on CustomerSatisfaction, indicating that the Product Quality has an effect significant to CustomerSatisfaction, and shows that Price, Product Quality and Purchasing Decisions have asignificant effect on Customer Satisfaction.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Price, Product Quality, Purchase Decision, Customer Satisfaction. |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 07 Oct 2020 09:18 |
| Last Modified: | 10 Jan 2023 09:25 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/1610 |
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