ANALISIS PANGSA PASAR DALAM MENINGKATKAN POTENSI KOPERASI INTAKO SIDOARJO

Sari, Rezza Rosita Prastika (2019) ANALISIS PANGSA PASAR DALAM MENINGKATKAN POTENSI KOPERASI INTAKO SIDOARJO. Diploma thesis, STIE MAHARDHIKA.

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Abstract

This study aims to determine the market share under their control in increasing the potential of the Intako Sidoarjo Cooperative by using the calculation of the market share analysis of bag products in August 2019. The type of research is descriptive qualitative. The research data were obtained from interviews by the first informant namely the Chairman of the Intako Sidoarjo Cooperative and subsequently with the Intako competitor to find out the total bag product sales in August 2019. Data analysis was by calculating the total market share of Intako Sidoarjo Cooperative bag product sales with the total industry sales using units.The results showed that in calculating the market share analysis of the Intako Sidoarjo Cooperative obtained a calculation result of 24.42% where the results showed that the Intako Sidoarjo Cooperative won a very good market share, the data on the market share acquisition that had been carried out provided information that in the category of leather bags and synthetics that are sold and marketed are known to the Intako Sidoarjo Cooperative as a bag industry that gets the biggest market share compared to its competitors, which is getting first place. These results indicate that the Intako Sidoarjo Cooperative can increase its potential by maintaining the market share it has achieved by maintaining the quality of its products and services, and expanding market share by conducting more promotions through online media in order to achieve wider market share.

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	Marketing Mix, Market Share, Competition
Subjects:	Manajemen
Divisions:	S1 Manajemen
Depositing User:	Unnamed user with email lib.stiemahardhika@gmail.com
Date Deposited:	03 Mar 2020 04:48
Last Modified:	04 Jan 2023 02:15
URI:	http://repository.stiemahardhika.ac.id/id/eprint/1420

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