ANALISIS STRATEGI DISTRIBUSI, PELAYANAN, HARGA DAN PROMOSI UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK SUSU GREENFIELD PADA PT. CIPTA BOGA PRIMA DI SIDOARJO

CAHYONO, ENDI (2017) ANALISIS STRATEGI DISTRIBUSI, PELAYANAN, HARGA DAN PROMOSI UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK SUSU GREENFIELD PADA PT. CIPTA BOGA PRIMA DI SIDOARJO. Diploma thesis, STIE MAHARDHIKA SURABAYA.

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Abstract

Business development in the current era of globalization is colored by various kinds of competition in all fields. This can be seen from several countries in Southeast Asia including Indonesia experiencing rapidly growing economic growth. One of the efforts taken by the company in increasing the sales volume is the need to be supported by the marketing strategy of marketing mix orientation which includes product, price, promotion, and distribution. On the other hand service brings a role that is not less important in the marketing mix and A marketable product. The purpose of this research is to analyze distribution strategy, service, price and promotion to improve decision of purchasing of greenfield milk product at PT. Cipta Boga Prima. This research uses qualitative approach with purposive sampling sampling technique that is determining criteria in research as well as data taking technique by participant observation, in depth interview and documentation. While the secondary data is taken from the website information of the research object. The results of this study menunujukkan that the marketing mix that has been done by PT. Cipta Boga Prima is enough to meet the standards to compete among other distributor companies, although the price range is more focused on upper middle class. While the services provided by PT. Cipta Boga Prima on outlets that cooperate is evenly distributed and more priority to the client's need for the cooperation that is still running and can achieve the target

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	Distribution, Service, Price, Promotion and Purchase Decision
Subjects:	Manajemen
Divisions:	S1 Manajemen
Depositing User:	Unnamed user with email Lib.stiemahardhika@gmail.com
Date Deposited:	16 Oct 2018 10:05
Last Modified:	04 Jan 2021 05:15
URI:	http://repository.mahardhika-library.id/id/eprint/59

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