RIFAI, MUHAMMAD (2018) PENGARUH KUALITAS PRODUK, HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA PADA KEPUASAN PELANGGAN DI PT. HIKMAH SEJAHTERA SURABAYA. Diploma thesis, STIE MAHARDHIKA SURABAYA.
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Abstract
The research under the title Influence of Product Quality, Price Against Purchase Decision and Its Impact on Customer Satisfaction at PT. Hikmah Sejahtera Surabaya. Aims to analyze and know the contribution of product quality and price to purchase decision and to analyze and know contribution of product quality, price and purchase decision to customer satisfaction. In this study using quantitative method, the number of population in this study were as many as 200 respondents, using the slovin formula obtained by the sample of 134 respondents who became the object of research, using the path analysis as data analysis with SPSS computer software. The results showed that Product Quality significantly influence Customer Satisfaction at PT. Hikmah Sejahtera Surabaya. Price significant effect on Customer Satisfaction at PT. Hikmah Sejahtera Surabaya. Product Quality significantly influences Purchasing Decision at PT. Hikmah Sejahtera Surabaya. Price has a significant effect on Purchasing Decision at PT. Hikmah Sejahtera Surabaya. Purchase Decision has a significant effect on Customer Satisfaction at PT. Hikmah Sejahtera Surabaya. Product Quality significantly influence Customer Satisfaction through Purchasing Decision at PT. Wisdom Prosperous Surabaya with the result of direct influence is better than indirect influence. Price has a significant effect on Customer Satisfaction through Purchasing Decision at PT. Wisdom Prosperous Surabaya with the result of direct influence is better than indirect influence
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | : Product Quality, Price, Customer Satisfaction, Purchase Decision |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 16 Oct 2018 09:27 |
| Last Modified: | 13 Dec 2022 08:39 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/57 |
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