BASIR, MOCH (2017) ANALISIS PENGARUH PRODUK TABUNGAN YANG MELIPUTI KEUNGGULAN, FASILITAS DAN JAMINAN TERHADAP KEPUASAN NASABAH (Studi kasus pada Bank Victoria International cabang Darmo Surabaya). Diploma thesis, STIE MAHARDHIKA SURABAYA.
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11350107 - ABSTRAK MOCH BASIR.pdf Download (57kB) |
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Abstract
This study aims to look at savings products Darmo Surabaya branch of Bank Victoria which has been accepted by the customer and the level of customer satisfaction on every service provided by the Bank Victoria to customers. The sample used in this study are customers of Bank Victoria Darmo Surabaya branch existing at the time the study was conducted. Statistical analysis used is regression analysis. Variables examined in this study is customer satisfaction which consists of three factors yairu advantages (benefits), facilities (facilities), security (assurance). Based on the analysis of the most dominant variables that influence customer satisfaction is the facilities (facilities), therefore further enhances hasus other variables in order to draw to overcome the competition in the banking business. Keywords: Customer satisfaction, advantages, facilities, security
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Customer satisfaction, advantages, facilities, security. |
| Subjects: | Akuntansi |
| Divisions: | S1 Akuntansi |
| Depositing User: | Unnamed user with email Lib.stiemahardhika@gmail.com |
| Date Deposited: | 16 Apr 2019 02:46 |
| Last Modified: | 07 Dec 2020 08:23 |
| URI: | http://repository.mahardhika-library.id/id/eprint/428 |
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