BERITA PALSU DAN NIAT PEMBELIAN PRODUK PERAWATAN PRIBADI ALAMI

PURWANTO, PURWANTO and Manafe, Leonard Adrie and Fatchurrohman, Mochamad (2023) BERITA PALSU DAN NIAT PEMBELIAN PRODUK PERAWATAN PRIBADI ALAMI. Journal of Applied Business and Economic (JABE), 10 (1). pp. 46-66.

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Abstract

The purpose of this study is to explore how consumer purchase intentions towards natural personal care products with a propensity to act are influenced by fake news. Consumers who purchase natural personal care products in relation to the circulation of fake news, also rely on openness to change for something new such as natural personal care products. By considering the size or size of the risk benefit received is an important antecedent in the purchase of natural personal care products. The validated sample of this study of 190 was tested on a covariance basis (CB-SEM). The results showed that (1) fake news has a significant effect on openness to change and consumer purchase intention. (2) Openness to change also has a significant effect on perceived benefits and perceived risks (3) Perceived benefits have a significant effect on purchase intention and finally perceived risks have an insignificant effect on purchase intention. The findings also reveal that consumer purchase intentions influenced by perceived benefits and perceived risks indicate to manufacturers that consumers will be less forgiving of deviations in the naturalness of natural personal care products' synthetic raw materials or regular supply interruptions that lead to switching to other brands.

Item Type:	Article
Uncontrolled Keywords:	Fake News; Openness to Change; Perceived Benefits and Risks; Purchase Intentions
Subjects:	Ekonomi
Depositing User:	Unnamed user with email lib.stiemahardhika@gmail.com
Date Deposited:	22 Feb 2024 07:22
Last Modified:	22 Feb 2024 07:22
URI:	http://repository.stiemahardhika.ac.id/id/eprint/4215

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