PURWANTO, PURWANTO and Harahap, Dedy Ansari and Amanah, Dita and Gunarto, Muji and Umam, Khoirul (2020) Pengaruh Dosis Alam Terhadap Persepsi Nilai dan Loyalitas Pelanggan Kedai Kopi Era New Normal Live. JURNAL ILMU MANAJEMEN, 10 (1). pp. 1-13. ISSN 2623-2081
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Abstract
This study aims to test the dose of nature (manicured gardens, fountains and trendy entertainment) as a green design in the coffee shop on the perception of value that will ultimately determine the level of loyalty for customers in the direction of new normal live. Data was obtained from a sample of 500 respondents who visited coffee shops in Surabaya. By using AMOS 18.0, the following results were found, first the green design significantly influenced the perception of utilitaraian values, the second the green design significantly influenced the perception of hedonic values, the three utilitarian values significantly influenced loyalty and finally hedonic values significantly affected loyalty on coffee shop.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Creative Commons Attribution-ShareAlike 4.0 International License |
| Subjects: | Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 22 Feb 2024 01:49 |
| Last Modified: | 22 Feb 2024 01:49 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/4199 |
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