PURWANTO, PURWANTO and Harahap, Dedy Ansari and Amanah, Dita and Gunarto, Muji (2021) Efek Beban Informasi Media Sosial terhadap Respon Psikologis dan Niat Isolasi Mandiri serta Pembelian Tidak Biasa Selama Pandemi Covid-19. Jurnal Manajemen (Edisi Elektronik), 12 (2). pp. 144-163. ISSN 2301-4628
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Abstract
During the COVID-19 pandemic, unusual consumer behavior oc-curred, such as buying large quantities of basic necessities. The re-searchers investigated this behavior when fears of consumer market disruption start to occur in order to determine human behavior in this unique situation. Based on the stimulus-organism-response (SOR) framework, a structural model that links multiple online in-formation sources (environmental stimuli) and two behavioral re-sponses, unusual buying and self-isolation, was constructed. To test the proposed model, we collected data from 236 respondents in In-donesia through an online survey and conducted an analysis using PLS-SEM. The results of analysis show a strong correlation between self-isolation and intention to make an unusual purchase, and pro-vide empirical evidence that the reported consumer behavior was di-rectly related to the estimated time spent in self-isolation. Further-more, results of the present study show that information overload was a strong predictor of cyberchondria. Perceived severity of situ-ation and cyberchondria had a significant effect on people’s inten-tions to make unusual purchases and voluntary self-isolation.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Information overload, perceived severity, cyberchondria, voluntarily self-isolation, unsual purchase |
| Subjects: | Ekonomi |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 20 Feb 2024 12:12 |
| Last Modified: | 20 Feb 2024 12:12 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/4196 |
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