THE INFLUENCE OF PRODUCT PACKAGING, PROMOTION, AND PRICE ON CUSTOMER SATISFACTION IN SURABAYA

Kurniawati, Yuli and KUSMAYATI, NINDYA KARTIKA and Wulansari, Dhyah (2023) THE INFLUENCE OF PRODUCT PACKAGING, PROMOTION, AND PRICE ON CUSTOMER SATISFACTION IN SURABAYA. Journal of Accounting, Entrepreneurship, and Financial Technology (JAEF), 5 (1). pp. 57-66. ISSN 2686-4479

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Abstract

In modern times, there are many Micro, Small, and Medium Enterprises (MSMEs) in the culinary field that compete in attracting customers to buy their products. The purpose of this study was to determine and explain whether there is an effect of Product Packaging, Promotion, and Price on Customer Satisfaction without the influence of Product Packaging, Promotion, and Price on Customer Satisfaction. The results of this research have a form of multiple linear equation regression. The partial Ttest results obtained on the Product Packaging and Promotion variables show no significant effect on Customer Satisfaction because of the green economy era. This research uses quantitative descriptive research methods with the population of the Surabaya community and random sampling from the population on its own. The sampling used had 31 respondents. This research has normal data distribution, no heteroscedasticity, multicollinearity, and autocorrelation, which means that the three independent variables simultaneously affect the dependent variable.

Item Type:	Article
Uncontrolled Keywords:	product packaging, promotion, price, green economy
Subjects:	Ekonomi
Depositing User:	Unnamed user with email lib.stiemahardhika@gmail.com
Date Deposited:	13 Jan 2024 06:40
Last Modified:	13 Jan 2024 06:40
URI:	http://repository.stiemahardhika.ac.id/id/eprint/4152

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