STRATEGY ANALYSIS OF THE SOR MODEL ON PERSONAL VALUES AND DESIGN THINKING ON COMPETITIVE ADVANTAGE IN MANUFACTURING

KUSWANDI, KUSWANDI STRATEGY ANALYSIS OF THE SOR MODEL ON PERSONAL VALUES AND DESIGN THINKING ON COMPETITIVE ADVANTAGE IN MANUFACTURING. Oeconomia Copernicana. ISSN 2353-1827

[img] Text
7. STRATEGY ANALYSIS OF THE SOR MODEL ON PERSONAL VALUES AND.pdf
Download (675kB)
[img] Text
korespondensi 7 Strategy Analysis Of The Sor Model On Personal Values And Design Thinking On Competitive Advantage In Manufacturing.pdf
Download (158kB)
[img] Text
Turnitin 7 - STRATEGY ANALYSIS OF THE SOR MODEL ON PERSONAL VALUES AND DESIGN THINKING ON COMPETITIVE ADVANTAGE IN MANUFACTURING[1].pdf
Download (2MB)

Abstract

The purpose of this research is to test, analyze and discover new technologies and innovations for product excellence, especially in multi-functional household tools for one type of product through personal value and design thinking towards competitive advantage in Indonesia. Using a quantitative approach by collecting data sourced from questionnaires, observations, journals and reference books. The Stimulus, Organism, and Response (SOR) model is a foundation for thinking about provoking ideas in creating design thinking in finding multi-functions in a superior product. The population is manufacturing companies located in the territory of Indonesia, such as the City of Sidoarjo, the City of Tangerang, the City of Jakarta, the City of Semarang, and the City of Makassar. A sample of 350 respondents spread across these cities. The findings in the study, namely the design thinking variable and personal value variable were strengthened by the incentive stimulus, the results had a significant effect on superior products (for example: one utensil like Teflon which can be used besides frying without oil or butter can also be used to boil food that is non-sticky, simpler, economical and does not react with chemicals on the surface after use).

Item Type: Article
Uncontrolled Keywords: Design thinking, household tools, personal value, SOR
Subjects: Ekonomi
Manajemen
Depositing User: Unnamed user with email lib.stiemahardhika@gmail.com
Date Deposited: 05 Sep 2023 09:51
Last Modified: 05 Sep 2023 09:51
URI: http://repository.stiemahardhika.ac.id/id/eprint/3934

Actions (login required)

View Item View Item