IMPACT OF BRAND IMAGE, PHYSICAL EVIDENCE, DIGITAL PROMOTION, AND PRODUCT QUALITY ON SALES OF MS GLOW PRODUCTS IN SIDOARJO

Sanggarwati, Diah Ayu and Hermawati, Elok and KUSWANDI, KUSWANDI (2023) IMPACT OF BRAND IMAGE, PHYSICAL EVIDENCE, DIGITAL PROMOTION, AND PRODUCT QUALITY ON SALES OF MS GLOW PRODUCTS IN SIDOARJO. Jurnal Manajemen, 13 (1). pp. 78-91. ISSN 2541-4348

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Abstract

This study examines the effect of brand image, physical evidence, digital promotion, and product quality on sales of MS Glow products in Sidoarjo. This study uses a quantitative method with a descriptive approach. The sample in this study were 55 members of the Dennis Love Shop. This sample was taken using a saturated sampling technique. Data processing using statistical software SPSS 25. The results of the study are as follows, brand image, physical evidence, digital promotion and product quality have a significant effect both partially and simultaneously on sales and in this study product quality has the most significant effect on sales.

Item Type: Article
Uncontrolled Keywords: Brand Image Digital Promotion Physical Evidence Product Quality Sales
Subjects: Manajemen
Depositing User: Unnamed user with email lib.stiemahardhika@gmail.com
Date Deposited: 06 Jun 2023 03:32
Last Modified: 06 Jun 2023 03:32
URI: http://repository.stiemahardhika.ac.id/id/eprint/3900

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