Sari, Evi Thelia and Wardhani, Parwita Setya and Yuliastanti, Rika (2018) SOCIAL PREFERENCE OF YOUNG ENTREPRENEURS AND THE IMPACT TO THE SOCIETY. SOCIAL PREFERENCE OF YOUNG ENTREPRENEURS AND THE IMPACT TO THE SOCIETY. 01-07.
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Abstract
This study is to describe and explain how the social preference types among the young entrepreneurs influence their impact to society. This study is conducted using regression analysis and the interpretation is based on the regression model. The respondents used only 31. The respondents are the young entrepreneurs in small scale businesses in Surabaya. The variables used are their perceptions towards the three types of social preferences (reciprocity, inequity aversion, and pure altruism) as the independent variables. The dependent variable used here is the intention to give impact to the society. The results of the study show that reciprocity, inequity aversion and altruism of young entrepreneurs in Surabaya influence simultaneously to the intention to give impact to the society. Partially, pure altruism is the strongest influence to the intention. Inequity aversion is not significant to influence the intention to give impact to the society, so shortly, the social preferences of young entrepreneurs in Surabaya influence the impact of the society.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | reciprocity, inequity aversion, pure altruism, young entrepreneurs |
| Subjects: | Manajemen |
| Depositing User: | Unnamed user with email Lib.stiemahardhika@gmail.com |
| Date Deposited: | 08 Feb 2019 04:45 |
| Last Modified: | 22 Oct 2020 05:30 |
| URI: | http://repository.mahardhika-library.id/id/eprint/312 |
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