CREATE WEALTH LIKE A MARKETER AND MAINTAIN IT LIKE A MANAGER: INTRAPRENEURIAL SPIRIT IN PRACTICE

Sari, Evi Thelia (2017) CREATE WEALTH LIKE A MARKETER AND MAINTAIN IT LIKE A MANAGER: INTRAPRENEURIAL SPIRIT IN PRACTICE. CREATE WEALTH LIKE A MARKETER AND MAINTAIN IT LIKE A MANAGER: INTRAPRENEURIAL SPIRIT IN PRACTICE.

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Abstract

This study is to describe and explain how the intrapreneurial spirit can boost the wealth within the organization. Using the general traits of marketer and manager to be analogies of how the intrapreneurial spirit is used to create and maintain wealth. The article used literature review to propose a conceptual framework about intrapreneurial spirit in terms of wealth creation and maintenance. There are three issues raised in this study, first is the relevance between marketers, managers and wealth creation which shows that marketers’ traits have impacts to wealth creation but not managers’ for instance. Secondly, is the relevance between marketers, managers and wealth maintenance, which shows that marketers’ traits have limited impact towards organization’s wealth maintenance but the managers’ traits will take place as important in wealth maintenance activities. Thirdly, how marketers’ and managers’ traits have relevance with the intrapreneurial spirits, which means that intrapreneurial spirits are drawn in both traits groups either in wealth creation activities by marketers and wealth maintenance activities by managers.

Item Type:	Article
Uncontrolled Keywords:	marketers, managers, wealth creation, wealth maintenance, intrapreneurial spirit
Subjects:	Manajemen
Depositing User:	Unnamed user with email Lib.stiemahardhika@gmail.com
Date Deposited:	08 Feb 2019 04:19
Last Modified:	22 Oct 2020 06:23
URI:	http://repository.mahardhika-library.id/id/eprint/311

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