Orientation on Product Quality and Price Perception of Purchasing Decisions by Mediating the Buying Interest of Noodles (Chicken) Consumers in Indonesia

Fitrianty, Rifda and WILDAGDO, ISTIQORI LAILATUL ZUMAROH and KUSWANDI, KUSWANDI and Sanggarwati, Diah Ayu (2020) Orientation on Product Quality and Price Perception of Purchasing Decisions by Mediating the Buying Interest of Noodles (Chicken) Consumers in Indonesia. American Research Journal of Humanities & Social Science (ARJHSS), 3 (3). pp. 53-60. ISSN 2378-702X

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Abstract

Purpose, This research meant to test and analyze the level of product quality, price perception against purchasing decision through the mediation of buying interest of noodle consumers in Indonesia. Design/Methodology/Approach, This study was conducted using a quantitative approach that is research that focuses on testing hypotheses with statistical method analysis tools and generates conclusions that can be generalized. The population used in this study is consumers of Noodle customers in Indonesia (Surabaya, Yogyakarta, Bandung, Jakarta, Banjarmasin, Makassar, Bandar Lampung). Respondents sampling uses non probability sampling. While the method of sampling is using an incidental sampling method with a sample of 1000 respondents. The analysis technique used is path analysis to determine the quality of the analyzed variables . Finding and Implication, From the testing result, it is obtained that (1) the product quality affects the buying interest of chickens Noodle in Indonesia . (2) Perceived price influences and does not significantly influence noodle buying interest in Indonesia. (3) Buying interest influences purchase decisions of Noodle in Indonesia. (4) Product quality influences the purchasing decision of Noodles in Indonesia. (5) Prices perception influences and has no significant effect on Noodle purchasing decisions in Indonesia. (6) Product quality influences purchasing decisions through buying interest in chicken noodles in Indonesia. (7) Price perception influences purchasing decisions through buying interest in chicken noodles in Indonesia.

Item Type: Article
Uncontrolled Keywords: Product Quality, Price Perception, Buying Interest, Purchasing Decisions
Subjects: Manajemen
Depositing User: Unnamed user with email lib.stiemahardhika@gmail.com
Date Deposited: 25 Nov 2022 09:06
Last Modified: 25 Nov 2022 09:06
URI: http://repository.stiemahardhika.ac.id/id/eprint/3008

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