Prayogi, Dika and Purbianti, Laras Mei and Kustiningsih, Nanik and Rahayu, Sri and Fatchurrohman, Mochamad (2022) Is Consumer Buying Influenced By Interested On Packaging Design? International Journal of Education, Social Studies, And Management (IJESSM), 2 (1). pp. 14-26. ISSN 2775-4154
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Abstract
This study aims to analyze the effect of design packaging in attracting consumers to buy Crazy Kres’es Product. Kres. Marketing strategies that can be used by companies have different ways, one of which is determining the packaging design. A product marketed with an eye-catching packaging design can attract a consumer's buying interest. Basically, consumers buy a product because they are lulled by the visuals of a product, therefore by paying attention to the visual aspect of packaging design which consists of five indicators, namely color, shape, graphic illustrations and aesthetics, it can attract potential consumers to buy.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Design Packaging, Attract Buyer |
| Subjects: | Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 29 Oct 2022 04:41 |
| Last Modified: | 29 Oct 2022 04:41 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/2981 |
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