INOVASI PRODUKSI TERHADAP PENINGKATAN USAHA KERIPIK PANGSIT

Santoso, Thea Geby Ayu and Fitriyanti, Rani and Kustiningsih, Nanik (2022) INOVASI PRODUKSI TERHADAP PENINGKATAN USAHA KERIPIK PANGSIT. Pengmasku, 2 (1). pp. 29-35. ISSN 2809-2368

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Abstract

There are many MSMEs that make businesses in the culinary field in Indonesia, for example, dumpling chips. There are many flavors ranging from spicy lime leaves, BBQ, cheese, seaweed, and so on that have been heard and made interesting. To increase product innovation so that the performance of MSMEs increases is the main goal of this MSME. The way to make potential consumers interested is the emergence of innovation from entrepreneurs to understand what effect product innovation has on performance where there is now a lot of competition in the market. This research uses a qualitative case study approach. By using the method of observation can collect the necessary data. The results obtained from data analysis, to improve the performance of MSMEs who want progress, an innovation is made so that the plans designed can be of interest to many people. Improving performance and making plans for innovation is very necessary for the purposes of marketing plans because this way can reduce competition. Keywords : Dumpling chips, Marketing Product Innovation, MSMEs

Item Type: Article
Uncontrolled Keywords: Dumpling chips, Marketing Product Innovation, MSMEs
Subjects: Akuntansi
Depositing User: Unnamed user with email lib.stiemahardhika@gmail.com
Date Deposited: 19 Oct 2022 07:52
Last Modified: 19 Oct 2022 07:52
URI: http://repository.stiemahardhika.ac.id/id/eprint/2906

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