Sari, Yuli Intan Permata and Oktaviani, Galatea Yolanda and Kustiningsih, Nanik (2021) PENERAPAN STRATEGI ALIANSI SEBAGAI UPAYA PENINGKATAN KINERJA KEUANGAN UMKM KRIPIK PANGSIT. Inovasi Manajemen dan Kebijakan Publik, 4 (2). pp. 69-75. ISSN 2621-2234
![[img]](http://repository.stiemahardhika.ac.id/style/images/fileicons/text.png) |
Text
3. Penerapan Strategi Aliansi sebagai Upaya Peningkatan Kinerja Keuangan UMKM Kripik Pangsit.pdf Download (293kB) |
|
Text
Peer 3 Penerapan Strategi Aliansi Sebagai Upaya Peningkatan Kinerja Keuangan UMKM Kripik pangsit.pdf Download (144kB) |
|
Text
Turnitin 3 Penerapan Strategi Aliansi Terhadap UMKM - Galatea Yolanda (1).pdf Download (1MB) |
Abstract
Indonesia has the potential to become a country with a large-scale economy in the world. However, Indonesia still faces serious social problems, namely poverty and unemployment. This paper seeks to describe efforts to overcome these social problems through empowerment, especially through increasing micro, small and medium enterprises (MSMEs). The current development of MSMEs can take advantage of advances in information technology through e-commerce and social media. This study uses a qualitative descriptive method to determine the strategy of MSMEs in increasing sales of processed Dumpling Chips and utilizing e-commerce. The growth of delivery service companies will also help MSMEs distribute their products. The results of this study indicate that there are several obstacles faced by SMEs Kripik Pangsit actors including marketing, business capital, facilities and infrastructure. services.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | MSME improvement strategy |
| Subjects: | Akuntansi |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 19 Oct 2022 04:42 |
| Last Modified: | 19 Oct 2022 04:42 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/2898 |
Actions (login required)
 |
View Item |