ANALISIS OF REPEAT ORDER DECISION ON NYUZUU ENTREPRENEURSHIP THROUGH CUSTOMER SATISFACTION, SERVICE QUALITY, AND PRODUCT QUALITY

Suwangsih, Iwang and Chintia, Magoet Dini Permai and Dewantari, Lady’a Eka and Simanjuntak, Friani Wulan Cahya (2021) ANALISIS OF REPEAT ORDER DECISION ON NYUZUU ENTREPRENEURSHIP THROUGH CUSTOMER SATISFACTION, SERVICE QUALITY, AND PRODUCT QUALITY. Journal of Accounting and Financial Technology, 3 (1). pp. 15-32. ISSN 2686-4479

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Abstract

The purpose of this study to analyze the repeat order decision of the current Nyuzuu beverage products through customer satisfaction, service quality and product quality to NYUZUU’s consumers in Sidoarjo City. The method of this study is quantative method. The population in this study was 185 consumers (within 2 months), and the sample was 126 respondents. The sampling technique used was purposive sampling. The data obtained were processed using SPSS 16.0 software and analyzed using multiple linear regression analysis. Data collection was obtained by distributing questionnaires. The outcome of this study is only customer satisfaction that has an significant influence in part on repeat order decisions, while service quality and product quality has insignificant influence. Customer satisfaction (X1) and product quality (X3) have a significant effect on repeat order decisions of Nyuzuu products (Y).

Item Type: Article
Uncontrolled Keywords: customer satisfaction, service quality, product quality and repeat order decision
Subjects: Akuntansi
Manajemen
Depositing User: Unnamed user with email lib.stiemahardhika@gmail.com
Date Deposited: 17 Oct 2022 13:53
Last Modified: 17 Oct 2022 13:53
URI: http://repository.stiemahardhika.ac.id/id/eprint/2895

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