Is Consumer Buying Influenced By Interested On Packaging Design?

Prayogi, Dika and Purbianti, Laras Mei and Kustiningsih, Nanik and Rahayu, Sri and Fatchurrohman, Mochamad (2022) Is Consumer Buying Influenced By Interested On Packaging Design? International Journal of Education, Social Studies, And Management, 2 (1). pp. 14-26. ISSN 2775-4154

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Abstract

This study aims to analyze the effect of design packaging in attracting consumers to buy Crazy Kres’es Product. Kres. Marketing strategies that can be used by companies have different ways, one of which is determining the packaging design. A product marketed with an eye-catching packaging design can attract a consumer's buying interest. Basically, consumers buy a product because they are lulled by the visuals of a product, therefore by paying attention to the visual aspect of packaging design which consists of five indicators, namely color, shape, graphic illustrations and aesthetics, it can attract potential consumers to buy.

Item Type: Article
Uncontrolled Keywords: Design Packaging, Attract Buyer
Subjects: Manajemen
Depositing User: Unnamed user with email lib.stiemahardhika@gmail.com
Date Deposited: 02 Jun 2022 12:48
Last Modified: 02 Jun 2022 12:48
URI: http://repository.stiemahardhika.ac.id/id/eprint/2796

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