Which country does it come from? A review of Business-to-Business Purchase Decision Making Process

Harjanti, Dhyah and Novianto, Jeremia and SUKATMADIREDJA, NONENG R (2020) Which country does it come from? A review of Business-to-Business Purchase Decision Making Process. SHS Web of Conferences 76. pp. 1-7. ISSN 2261-2424

	Text 8. Which_country_does_it_come_from_A_review_of_Busine.pdf Download (274kB)
	Text 8. Peer review - which country does it come from.pdf Download (771kB)
	Text 8. HASIL_Which country does it come from_ A review of Business-to-Business Purchase Decision Making Process.pdf Download (1MB)

Abstract

Previous researches show that the country of origin’s image of Chinese products tends to be negative. However, the data shows that business-to-business (B2B) purchases of Chinese products in Indonesia are higher than purchases of products from other countries that are considered to have a better reputation. This research aims to study how the country of origin’s image plays a role in B2B purchase decision-making process of Chinese products. This research was conducted on B2B consumers who had bought production machines from China. The data obtained in this study are data from two companies of different sizes to be able to see differences and similarities in what factors concern purchases of Chinese production machines. Data is taken from the owners and managers of the two companies involved in the B2B purchasing decision making process. The two companies have also been buying and using Chinese production machines for more than one year so that they can provide information about product advantages and disadvantages. The results showed that the country of origin image was not a significant consideration in the B2B purchasing decision making process. The main factor to be considered is the ability of suppliers to provide products and services according to company needs

Item Type:	Article
Uncontrolled Keywords:	Chinese products, consumer decisions, country of origin’s image.
Subjects:	Manajemen
Depositing User:	Unnamed user with email lib.stiemahardhika@gmail.com
Date Deposited:	12 Mar 2022 04:02
Last Modified:	12 Mar 2022 04:02
URI:	http://repository.stiemahardhika.ac.id/id/eprint/2690

Actions (login required)

View Item