Competitive Advantages through Entrepreneurship Orientation and Innovation in Creative Batik Industry in Jember District

SUNDJOTO, SUNDJOTO and DESTARI, FAJAR and HARJANTI, WULANDARI (2018) Competitive Advantages through Entrepreneurship Orientation and Innovation in Creative Batik Industry in Jember District. Competitive Advantages through Entrepreneurship Orientation and Innovation in Creative Batik Industry in Jember District, 13. 01-06. ISSN ISSN-L : 1843 - 6110; ISSN :2393 – 5162

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Abstract

This study aims to examine and analyze the effect of Entrepreneurship Orientation and innovation to gain the competitive advantage of batik entrepreneurs in Jember. The research used explanatory research and quantitative approach method. Path analysis was used to analyze the data of 10 batik entrepreneurs under the guidance of the department of industry and commerce in Jember as sample. The results of this study are the independent entrepreneurial orientation, (X1) has signification effect to innovation capacity (Z), intervening innovation capacity competitive advantage (Y) and entrepreneurial orientation (X1) has significant effect to competitive advantage (Y). It can be concluded that the entrepreneurial orientation plays an important role in developing innovative products and results, innovation and entrepreneurial orientation and competitive advantage.

Item Type:	Article
Uncontrolled Keywords:	competitive advantage; entrepreneurial orientation; innovation capacity; Batik;
Subjects:	Akuntansi Ekonomi Manajemen
Depositing User:	Unnamed user with email Lib.stiemahardhika@gmail.com
Date Deposited:	02 Nov 2020 06:09
Last Modified:	01 Mar 2021 10:20
URI:	http://repository.mahardhika-library.id/id/eprint/1877

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