HASIN, HISNUL (2020) PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA ONLINE SHOP“BUKAN JOK VESPA (BJV)” DI SURABAYA. Diploma thesis, STIE MAHARDHIKA SURABAYA.
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16210688 - ABSTRAK HISNUL HASIN.pdf Download (121kB) |
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16210688 - BAB I HISNUL HASIN.pdf Download (134kB) |
Abstract
This study is intended to determine the effect of service quality, productquality and price on customer satisfaction in the online shop "Not a Vespa Seat(BJV)" inSurabaya. This research was conducted using a quantitative approach thatis research that focuses on testing hypotheses with statistical method analysis toolsand generating conclusions that can be generalized. The population used in thisstudy is all consumers of the Online Shop "Not a Vespa Seat (BJV)" in Surabaya.The sampling technique used was accidental sampling, which is a sample selection technique based on coincidence, where all members of the population whoaccidentally meet with the researcher can be sampled in the study. The sampleused in this study was 75 respondents. The test equipment used was multiple linear regression analysis techniques with the help of SPSS 17.0 software. From theresults of the research that has been done it can be concluded that, the results ofthe validity test are valid, the reliability test is reliable. Multiple linear regressionanalysis obtained modeling that is Y = 0.352 + 0.208 X1 + 0.231 X2-0.481 X3.Based on the F Test results obtained that Service Quality (X1), Product Quality (X2)and Price (X3) simultaneously to Customer Satisfaction (Y) at the Online Shop "NotVespa Seat (BJV)" in Surabaya. Based on the t test results obtained that ServiceQuality (X1) and Product Quality (X2) partially have a significant and positive effecton Customer Satisfaction (Y) at the Online Shop "Not a Vespa Seat (BJV)" inSurabaya, while Price (X3) is partial significant and negative effect on CustomerSatisfaction (Y) in the Online Shop "Not a Vespa Seat (BJV)" in Surabaya, and
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Service Quality, Product Quality, Price, Satisfaction |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 13 Oct 2020 07:34 |
| Last Modified: | 11 Jan 2023 02:11 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/1640 |
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