KURNIAWAN, WIRA (2020) PENGARUH ENDORSEMENT SELEBGRAM TERHADAP MINAT BELI KONSUMEN MELALUI PENJUALAN ONLINE PRODUK MIE SEDAAP DI INSTAGRAM. Diploma thesis, STIE MAHARDHIKA SURABAYA.
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Abstract
The background of this study was the high level of competition in theculinary world, especially the noodles. Therefore, we need the right marketingstrategy for the company to survive and compete in the hope of increasing saleswith the high interest of public purchasing, including quality of products andprices.This study aims to investigate the influence of endorsement selebgram onconsumer buying interest noodle products through online salesinstagram.Populasi Sedaap in this study was instagram users. Sampling usingacidental sampling techniques, the number ofrespondents as many as 95respondents. Data collection method used is the method of observation andquestionnaire. Path Analysis Analyze the data using SPSS version 25, whereinthe variables used include endosment, Characteristics of the data showed that 68.4% of respondents aged lessthan 25 years, while 95 as much as 54.7% of the respondents were male andsisannya are women, most are perpendidikan max SMA as much53.7% With the validation test showed that the DAA is valid and is quite reliable,normalitytest, indicating the data is normal, these results suggest that the effectof the endorsement of the online sales showed that the endorsement significanteffect on online sales, the impact of online sales on buying interest showed thatonline sales have asignificant effect against buying interest, endorse theirinfluence buying interest showed that the endorsement berepengaruh buyinginterest and significant to endorse their variables influence buying interestthrough online sales indicates that the variable endorsements can not passthrough the intervening variables that online sales in influencing buying interest.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Endosment, Interests Buy, And Sales Online |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 07 Oct 2020 05:18 |
| Last Modified: | 10 Jan 2023 09:19 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/1606 |
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