RONI, MUHAMMAD (2020) PENGARUH PROMOSI, PERSEPSI HARGA, KUALITAS PRODUK, DAN CITRAMERKTERHADAP KEPUTUSAN PEMBELIANPADA ALFAMART CABANG MT. HARYONOBOJONEGORO. Diploma thesis, STIE MAHARDHIKA SURABAYA.
![[img]](http://repository.mahardhika-library.id/style/images/fileicons/text.png) |
Text
15210468 - ABSTRAK MUHAMMAD RONI.pdf Download (256kB) |
|
Text
15210468 - BAB I MUHAMMAD RONI.pdf Download (152kB) |
Abstract
This research is intended to determine the effect of promotion, price perception,quality product, andbrand imageon purchasing decisions at Alfamart’s Branch ofMT.Haryono, Bojonegoro. This research will be using a quantitative approach.Focus on testinghypotheses with statistical methods analysis tools and producethe conclusions that can be generalized.The sample in this study is consumerswho buysomeproducts or have visited at Alfamart’sbranch of MT.Haryono,Bojonegoro.The sample of respondentsin this studyisusinga non-probabilitysampling method with 100 respondentsandthe sampling methodis usingpurposive method.The tool of this test using multiple regression method withSPSS 17.0 for windows.Based on the results of multiple linear regression testingobtained by modeling that P = 0.089 + 0.210 X1 + 0.098 X2 + 0.557 X3 + 0.136X4. T-test result from promotion (X1), price perception (X2), quality product (X3),and minimarket’s profile (X4) partially have a significant influence on purchasingdecisions (Y) with each value of t arithmetic are ( 5,091), (2,991), (11,826), and(3,860) where the value is greater than t table (1,985).From the F-test result,thevalue of Fcountis(96.252)> Ftable (2.74), means the promotion (X1), priceperception (X2), qualityproduct(X3), andbrand image(X4) simultaneously havea significant influence to thepurchasedecision (Y) at Alfamart’sBranchof MT.Haryono, Bojonegoro.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Promotion, Price perception, Quality product, and Brand image |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email Lib.stiemahardhika@gmail.com |
| Date Deposited: | 16 Sep 2020 08:16 |
| Last Modified: | 16 Sep 2020 08:16 |
| URI: | http://repository.mahardhika-library.id/id/eprint/1583 |
Actions (login required)
 |
View Item |