KIRANA, ILMA (2020) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TIMBANGAN DIGITALYANG BERDAMPAK PADAKEPUASAN PELANGGAN PT VGA SCALE INDONESIA CABANG SURABAYA. Diploma thesis, STIE MAHARDHIKA SURABAYA.
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Abstract
This research was conducted to find outthe effect of Product Quality (X1)and Price (X2) on Customer Satisfaction (Y) through the Purchase Decision (Z) ofdigital scales at PT VGA Scale Indonesia Surabaya Branch significantly or not.This research was conducted using quantitative research. The population in thisstudy were all customers of PT VGA Scale Indonesia Surabaya Branch. The dataused are primaryand secondarydata using a sample of 82 respondents. Datacollection techniques using a questionnaire. The test tool used was a pathanalysis technique (Path Analysis) using SPSS 26.0 software. After testing thehypothesis that has been proposed, the results of this study indicate that productquality (X1) has a significant effect on purchasing decisions (Z) with a significantvalue of 0,000 <0.05, product quality (X1) has a significant effect on customersatisfaction (Y) with a significant value of 0.004 <0.05, Price (X2) significantlyinfluences the purchase decision (Z) with a significance of 0,000 <0.05, Price(X2) influences customer satisfaction (Y) with a significance of 0.001 <0.05,Purchasing decision (Z) has a significant influence on customer satisfaction (Y)with a significance value of 0.013 <0.05. Then the product quality (X1) has asignificant effecton customer satisfaction (Y) through a purchase decision (Z)and Price (X2) significantly influence customer satisfaction (Y) through apurchasing decision (Z).
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Quality Product, Price, Purchase Decision, Customer Satisfaction |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 10 Sep 2020 05:32 |
| Last Modified: | 10 Jan 2023 08:22 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/1576 |
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