Hakim, Lukman (2016) Pengaruh Distribusi, Harga, Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian CV. Prima Steel Surabaya. UNSPECIFIED thesis, STIE MAHARDHIKA SURABAYA.
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Abstract
The purpose of this study was to determine and analyze the factors that influence consumer buying decision on the CV. Prima Steel Surabaya. These factors are the Distribution, Price, Product Quality, and Location. Implementation The exact location will cause the consumer buying decision on the CV. Prima Steel Surabaya. The consumer's decision is influenced by the distribution arose, Price, Product Quality, and Location. Distribution, Price, Product Quality, and the location of the consumer buying decision shows a positive and significant relationship. In this study, data were collected through questionnaires to 50 respondents drawn using sampling techniques on the most number of consumers on the CV. Prima Steel Surabaya. Then analysis of the data obtained in the form of quantitative and qualitative data. Test equipment used is the technique of multiple linear regression analysis were processed with SPSS V.16.0 for windows. Resulting in regression equation as follows: Y = 1.551 + 0.267 X1 + X2 0177 + 0056 + 0392 X3 X4 The results of the analysis concluded that the regression coefficient of -0276 Distribution variables, variable price for 0019, variable Quality Products for 0719, amounting for variable location and variable Purchase Decision 0302 amounted to 2,796. The results of the t test variable distribution table ≤ 2.014 -2.156 (t ≥ t table), t Test Results Variable Price of 0.191 ≤ 2.014 (t <t table), t-test, Product Quality variable of 5.785 ≥ 2.014 (t ≥ t table) and Test Result Area t variable of 3.731 ≥ 2.014 (t ≥ t table) means that four independent variables studied, partially no significant effect on consumer purchase decision. then through the F test found that the variable distribution, price, product quality, and location together significantly influence the purchase decision of consumers with calculated F value of 26 061 ≥ 2.58 (F count ≥ F tables). In this study the variables dominant influence on consumer buying decision is a variable product quality. And R2 value of 0.698 indicates that the contribution of variable Distribution, Price, Product Quality, and Location in influencing consumer purchase decision of 69.8%, while the remaining 30.2% is explained by other variables outside the model.
| Item Type: | Thesis (UNSPECIFIED) |
|---|---|
| Uncontrolled Keywords: | Distribution, Pricing, Product Quality, Location and Purchasing Decisions |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 25 Oct 2018 07:25 |
| Last Modified: | 02 Feb 2023 02:10 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/156 |
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