PENGARUH KUALITAS PELAYANAN, PROMO, DAN LOKASI TERHADAP KEPUASAN PELANGGAN BERBELANJA DI INDOMARET KAPASAN SURABAYA

SOFIAWATI, - (2018) PENGARUH KUALITAS PELAYANAN, PROMO, DAN LOKASI TERHADAP KEPUASAN PELANGGAN BERBELANJA DI INDOMARET KAPASAN SURABAYA. Diploma thesis, STIE MAHARDHIKA.

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Abstract

At this research formulated problem as follows : (1) Does service quality have an effect on in simultaneous to customer satisfaction shop at Indomaret Kapasan Surabaya?, (2) Do promo have an effect on in partial to customer satisfaction shop at Indomaret Kapasan Surabaya?, (3) Does location have an effect on in significant to customer satisfaction shop at Indomaret Kapasan Surabaya?, (4) Maximum Variable range from to variable of service quality, promo, and location that have an effect on dominant to customer satisfaction shop at Indomaret Kapasan Surabaya? To answer problems above used the following research method : (1) Research Location is conducted in Indomaret Kapasan Surabaya; (2) Sample that taken 100 responder and sampling methods are used are accidential sampling; (3) Variable Identification that is for dependen variable (Y) customer satisfaction, and independeb variable (X) consists of service quality, promo,and location (4) Measurement scale uses scale Likert; and (5) Method of analysis use linear reggression analysis duplicates. Research Result shows (1) that service quality has an effect on in simultaneous to customer satisfaction shop at Indomaret Kapasan Surabaya; (2) that promotion not has an effect on in partial to customer satisfaction shop at Indomaret Kapasan Surabaya; (3) that location not has an effect on in significant to customer satisfaction shop at Indomaret Kapasan Surabaya.

Item Type:	Thesis (Diploma)
Uncontrolled Keywords:	Service Quality, Promo, Location and customer satisfaction.
Subjects:	Manajemen
Divisions:	S1 Manajemen
Depositing User:	Unnamed user with email lib.stiemahardhika@gmail.com
Date Deposited:	13 May 2020 07:26
Last Modified:	10 Jan 2023 07:50
URI:	http://repository.stiemahardhika.ac.id/id/eprint/1551

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