MURSID, SATRIO LABUH (2017) PENGARUH HARGA, PRODUK, KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK LA TULIPE DI SIDOARJO. Diploma thesis, STIE MAHARDHIKA SURABAYA.
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Abstract
This study, entitled "Effects of Price, Product, Quality of Service and the Campaign Against Buying Decision Cosmetic La Tulipe in Sidoarjo" aims to determine the effect of Price, Product, Quality of Service and the Campaign Against Buying Decision Cosmetic La Tulipe in Sidoarjo either simultaneously or partially. The population in this study is not infinite, namely consumer buyers with samples of cosmetic products La Tulipe 50. Based on the theory of Sugiyono where the number one variable dakali ten so if this study using five variables (Price x1, x2 Product, Quality of Service x3 and x4 Promotion Purchase Decision Y) = 10 x 5 = 50. This study is using multiple linear regression with partial hypothesis testing by t-test and test simultaneously with f test. Test equipment used is the technique of multiple linear regression analysis with SPSS software 23. Having conducted the test results obtained multiple linear regression with SPSS 23 Y = 0.382 to 0.133 X1 + 0.453 X2 + 0.186 X3 + 0.317 X4 this means constant value that is equal to 0.382, stating that if the price variable (x1), product (x2), quality of service (x3), and promotion (x4) equal with zero or abolished then the amount of the purchase decision kosmetik La Tulipe in the Sidoarjo region that is equal to 0.382 The test results obtained calculated F value of 3007 to 0000 significantly, tcount each - each variable Price -0.856 <1.9876 2.397 Products> Quality of Service 1.368 1.9876 <1.9876 -3.217 Promotion <1.9876. Based on the results of the study, that variable Price (x1), Product (x2), Quality of Service (x3), Promotion (x4) significant influence simultaneously and partially to the purchase decision variable (y). And Variable products is the dominant variable.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Price, Product, Quality of Service and Promotion |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 25 Oct 2018 03:34 |
| Last Modified: | 02 Feb 2023 02:05 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/150 |
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