PRASETIYO, RUDY TRI (2020) PENGARUH PERSEPSI HARGA DAN CITRA MEREK TERHADAP MINAT BELI YANG BERDAMPAK PADA KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN GALON MEREK CLEO DI DESA WAGE, SIDOARJO. Diploma thesis, STIE MAHARDHIKA.
![[img]](http://repository.stiemahardhika.ac.id/style/images/fileicons/text.png) |
Text
16210174 - ABSTRAK RUDY TRI PRASETIYO.pdf Download (76kB) |
|
Text
16210174 - BAB I RUDY TRI PRASETIYO.pdf Download (126kB) |
|
Text
16210174 - JURNAL RUDY TRI PRASETIYO.pdf Download (309kB) |
Abstract
This research is titled "Perception of Price, brand image of buying interest that impact on the decision of purchasing water product in the packaging gallon brand Cleo in Wage village. This research aims to know and analyze the influence of price perception and brand image to buy interest that has an impact on the decision on drinking water in the packaging of the gallon brand Cleo in the village Wage, Sidoarjo. This research is quantitative research. The population used in this research is the community in the village of Wage, Sidoarjo, amounting to 50 people. The sampling technique used is Non Probability Sampling. The analytical techniques used are path analysis to find out the causality between the variables analyzed. The results showed that price perception had significant effect on buy interest of 0.001. Brand image has a significant effect on the buy interest of 0.001. Price perception has a significant effect on purchase decisions of 0.000. The brand image is not significant to a purchase decision of 0.844. Buy interest has a significant effect on purchase decision of 0.013. Price perception has a significant effect on purchase decision by buying interest of 0.000 and the brand image is not significant to purchase decision through buy interest of 0.844.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Price Perception, Brand Image, Purchase Interest and Purchasing Decisions. |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 11 Mar 2020 03:39 |
| Last Modified: | 10 Jan 2023 06:44 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/1492 |
Actions (login required)
 |
View Item |