FAUZY, ANANG (2019) PENGARUH PROMOSI, ORIENTASI BELANJA DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN ONLINE DIMARKETPLACE SHOPEE (STUDI KASUS PADA MAHASISWA STIE MAHARDHIKA REGULAR B JURUSAN MANAJEMEN ANGKATAN 2016 SURABAYA). Diploma thesis, STIE MAHARDHIKA.
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Abstract
Thesis titled "Influence of Promotion, Shopping Orientation and Interests Buy Buying Decision Against Shopee Online Marketplace" is the result of quantitative research that aims to answer questions about the effect of the promotion, the orientation of the shopping and buying interest towards online purchasing decisions in the marketplace shopee. The research methodology used is quantitative research with survey method. The sampling technique using simple random sampling with 87responden. Data collection techniques using questionnaires are processed using SPSS version 21. Data were analyzed using multiple linear regression. The results showed that the promotion of partial effect on purchasing decisions online in the marketplace shopee, this is evidenced by 2,879 t> t Table 1, 988 and a significance value of 0.005 <0.05 is positive, which means that the promotion variables significantly influence purchasing decisions. Orientation partial effect on purchasing decisions online in the marketplace shopee, it is evidenced by the t value 3.098> t tabel1,988 and significance value of 0.003 <0.05 is positive, which means that shopping orientation variables significantly influence the purchase decision. Interests Buy partial effect on purchasing decisions online in the marketplace shopee, it is evidenced by the t value 7.221> t tabel1,988 and the significant value of 0.000 <0.05 is positive, which means that the variable interest Buy significantly influence purchasing decisions. While,Based on the results of simultaneous test statistical calculations, it can be concluded that promotion, spending and spending spend simultaneously on decisions online at the shopee marketplace, this is evidenced by the Fcount value of 37.402 and a significance value of 0,000 and a coefficient of determination of 0.575 purchases successfully continued by change in promotion variable (X1), purchase as desired (X2) and purchase purchase (X3) together at 57.5%
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Promotion, Shopping Orientation, Interests Buy, Purchase Decision |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 05 Mar 2020 04:39 |
| Last Modified: | 04 Jan 2023 02:38 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/1434 |
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