Lahut, Asilia Adilia (2019) PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN RACIKAN PENTOL DI TOKO RACIK IBU LIAMA DI PASAR BETRO, SEDATI, KECAMATAN SIDOARJO. Diploma thesis, STIE MAHARDHIKA.
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Abstract
The purpose of this study is to determine the effect of price perception, product quality, and service quality of the decision to purchase finely cut slices of knob in Betro market, Sedati, Sidoarjo The type of research used is quantitative research. This study uses primary and secundary data. The sample in this study were 100 respondents taken from the community in Sidoarjo who buyed cut slices of knob in Betro market, Sedati, Sidoarjo . Sampling technique using purposive sample. Methods of collecting data with questionnaires. Data analysis using multiple linear regression analysis. The result show that price perception (X1) has no significant influence of the purchasing decision. It is shown with the count t value lesser than t table (0,403 < 1,984) with significance value greather than 0,05 (0,688 > 0,05), so it can concluse that Ho is accepted and Ha is rejected. Product quality has no significant influence of the purchasing decision. It is shown with the count t value lesser than t table (0,915 < 1,984) with significance value greather than 0,05 (0,362 > 0,05), so it can concluse that Ho is accepted and Ha is rejected. Service quality has significant influence of the purchasing decision. It is shown with the count t value greather than t table (7,642 > 1,984) with significance value greather than 0,05 (0,000 < 0,05) so it can concluse that Ho is rejected and Ha is accepted.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | price perception, product quality , service quality, and purchase decision |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 02 Mar 2020 09:10 |
| Last Modified: | 04 Jan 2023 02:00 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/1412 |
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