RACHMAWATI, ANA (2018) PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING (Studi Di Prima Mart Primkopal Lanudal Juanda - Sidoarjo). Diploma thesis, STIE MAHARDHIKA SURABAYA.
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Abstract
This study is entitled, "Service quality on purchasing decisions that have an impact on customer satisfaction at Prima Mart Primkopal Lanudal Juanda. The purpose of this study was to study the effect of service quality on consumer satisfaction with purchasing decisions as an intervening variable in Prima Mart Primkopal Lanudal Juanda - Sidoarjo. This research was conducted using quantitative research that is research that focuses on testing hypotheses with statistical analysis methods and produces conclusions that can be generalized. The population used in this study were all consumers at Prima Mart Primkopal Lanudal Juanda - Sidoarjo. The sampling technique used is a simple random sampling technique is a random sample selection method for all samples. The sample used in this study was 50 respondents. The test equipment used was path analysis or path analysis with the help of SPSS 17.0 software. From the results of research that has been done can conclude, the results of validity are valid, the reliability test is reliable. Based on path analysis related to service quality (X) directly and significantly regulates purchasing decisions (Z) at Prima Mart Primkopal Lanudal Juanda - Sidoarjo, Product quality (X) regulates directly to customer satisfaction (Y) at Prima Mart Primkopal Lanudal Juanda - Sidoarjo , and product quality (X) indirectly to customer satisfaction (Y) through a purchasing decision (Z) at Prima Mart Primkopal Lanudal Juanda - Sidoarjo.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Service Quality, Purchasing Decisions, Customer Satisfaction |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 01 Mar 2020 05:49 |
| Last Modified: | 03 Jan 2023 09:48 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/1397 |
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