INDRIASTUTI, PUTRI WAHYU (2019) PENGARUH MEDIA SOSIAL TERHADAP VOLUME PENJUALAN USAHA KECIL DAN MENENGAH (Studi Pada Pengrajin Tas dan Koper di Desa Kludan, Tanggulangin- Sidoarjo). Diploma thesis, STIE MAHARDHIKA.
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Abstract
This study aims to determine the effect of social media on the sales volume of SMEs in the village of Kludan, Tanggulangin. This study uses a quantitative method with a causality research design approach that is to examine the relationship or influence of social media on sales volume. The sample in this study were 133 bag and luggage craftsmen in the village of Kludan, Tanggulangin. Sampling using the purpose sampling method is measured by the Slovin formula. The questionnaire returned and could be used by 45 respondents. This type of data uses quantitative data and primary data sources. Data collection techniques using a questionnaire. The data analysis technique uses validity test, reliability test, normality test, heteroscedasticity test and simple linear regression analysis with the help of SPSS version 23 for windows. Based on the results of the validity test, the variable is valid because it shows the value of r count> r table. The reliability test shows the value of Cronbach's alpha> 0.06 so that all variables are declared reliable or consistent. The normality test shows sig 0,200> 0,005 that the data is normally distributed, the heteroscedasticity test shows a sig value of 0.845> 0.05 that there is no heteroscedasticity. Simple regression analysis test obtained a regression coefficient of social media variables of 0.609. T test results are calculated t = 7.251> t table = 2.0166. R square test shows the coefficient of determination of 0.550 or equal to 55%. The conclusion was that there was a positive and significant influence of social media on the sales volume of SMEs in the village of Kludan, Tanggulangin.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Social Media, Sales Volume, Small and Medium Enterprises (SMEs) |
| Subjects: | Akuntansi |
| Divisions: | S1 Akuntansi |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 28 Feb 2020 09:54 |
| Last Modified: | 04 Apr 2022 09:12 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/1387 |
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