PAMUNGKAS, DITO PUJO (2019) Pengaruh Kualitas Produk, Persepsi Harga, dan Promosi Terhadap Keputusan Pembelian Paketan Data Internet Three (3) (Studi Kasus Pada Konter Bintang Cell di Sidoarjo). Diploma thesis, STIE MAHARDHIKA.
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Abstract
This study is intended so that marketers know that there is a simple stimulus that can be developed in order to win the hearts of consumers to buy Three (3) internet data packages at the Bintang Cell Sidoarjo counter, namely the influence of product quality, price perceptions and promotions on consumer purchasing decisions in Bintang Cell Sidoarjo counter. This research was conducted using a quantitative approach that is research that focuses on testing hypotheses with statistical method analysis tools and produce conclusions that can be generalized. The sample used in this study were 100 respondents who bought the Three (3) internet data package at the Bintang Cell Sidoarjo counter. While the sampling method of this study used a accidental sampling method. The test tool used is multiple linear regression analysis techniques with the help of SPSS 21 software. After testing the proposed hypothesis, the F test results obtained for Fcount 48.433> Ftable 2.70 which means Product Quality (X1), Price Perception (X2) and Promotion (X3) simultaneously have a significant and positive effect on purchasing decisions (Y) of Three (3) internet data packages at the Bintang Cell Sidoarjo counter. From the results of the T test it can be seen that Product Quality (X1), Price Perception (X2) and Promotion (X3) partially affect the purchasing decision (Y) of Three (3) internet data packages at the Bintang Cell Sidoarjo counter, with each having T (3,117), T (4,599), and T (3,947) which is greater than Ttable (1,984). And in this study the Price Perception (X2) variable that most influences the decision to purchase Three (3) internet data packages at the Bintang Cell Sidoarjo counter.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Product Quality, Price Perception, Promotion and Purchasing Decisions |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 28 Feb 2020 08:36 |
| Last Modified: | 03 Jan 2023 09:10 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/1386 |
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