PRANOTO, TRISNO (2018) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP VOLUME PENJUALAN DI PT. RAHAYU ARUMDHANI INTERNASIONAL PADA TAHUN 2014 - 2016. Diploma thesis, STIE MAHARDHIKA SURABAYA.
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Abstract
This study aims to determine the level of conformity between the expectations of the Company on sales results in PT. Rahayu Arumdhani International. To know the Influence of Product Price and Product Quality Against Sales Volume at PT. Rahayu Arumdhani International. In line with the problem and hypothesis of the research, this research is conducted by using survey design that is research that take sample from one population and use questionnaire as the main data collection tool. In this study using a sample of 45 consumers in PT. Rahayu Arumdhani International Sampling technique in this research using proportional random sampling technique. Quantitative analysis in this research will be used validity test and reliability test with Cronbach's Alpha. Classic assumption tests include heteroscedasticity test and normality test. To test the hypothesis using multiple linear regression. All testing using SPSS 18 computer program. The results show that the alternative hypothesis (Ha) is acceptable and the null hypothesis (Ho) is rejected, the greatest effect is Product Price (X1) = (2,249) and followed by Product Quality (X2) = (2.648) to sales volumes ( Y) consumers in PT. Rahayu Arumdhani International. R2 of (0,817) shows that 81,7% variable of seller's Volume can be explained that Product Price (X1), and Product Quality (X2) while the rest 28,3% other explained other variable not included in this research model.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Harga dan Kualitas produk, Volume penjualan |
| Subjects: | Akuntansi |
| Divisions: | S1 Akuntansi |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 19 Dec 2019 05:33 |
| Last Modified: | 20 Dec 2022 10:34 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/1304 |
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