SUSANTI, DESI (2015) ANALISIS PENGARUH HARGA,PROMOSI, KUALITAS PRODUK, DAN PELAYANAN TERHADAP PENINGKATAN VOLUME PENJUALAN PADA PRODUK BAN PT. PARAMITA BANINDO MAKMUR DI SURABAYA. Diploma thesis, STIE MAHARDHIKA SURABAYA.
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Abstract
In era globalitation made many foreign products come in Indonesia. It makes the world increasingly tight trade and requires each employer to determine the right marketing strategy for their business. Many brands of tires that have sprung up to make many model of tires comes in Indonesia. It can be seen from all tire brands in the market and ultimately led to a greater choice for consumers in the tire model would enhance the appearance of their car. The purpose of this study was to analyzed the variable price, promotion, product quality, and services to increase product of tires in PT. Paramita Banindo Makmur in Surabaya. Through this research, the author can find out much influence what happens to the increase in sales volume of tire. This research was conducted by questionnaire to 94 custmers Paramita Ban in Surabaya. Samples were obtained using random sampling techniques. Were analyzed using validity and reability test, multiple regression analysis, F test and T. based on the results of studies using multiple regression analysis with computer data processing SPSS v.20, then the resulting regression equation is Y = 11,673 + 0,342X1 + 0,308X2 + 0,322X3 + 0,047X4. while theRsquaremultiple R=0.379and R = 0.615, it can be concluded that price, promotion, product and service quality jointly influence the sales volume of tires, while the price variable most dominant influence on tire product sales volume.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Harga, Promosi, Kualitas Produk, Layanan dan Volume Penjualan Produk Ban. |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 19 Dec 2019 03:49 |
| Last Modified: | 20 Dec 2022 10:27 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/1300 |
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