JUHADILAH, RAEZA (2019) PENGARUH DAYA TARIK, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINUMAN PADA VENDING MACHINE DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING STUDI PADA PT PUTRI AQUARIUS DI SIDOARJO. Diploma thesis, STIE MAHARDHIKA SURABAYA.
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Abstract
The purpose of this study are: (1) To determine the effect of Attractiveness on the Decision of Purchasing beverage products on Vending Machines. (2) To determine the effect of consumer confidence in the decision to purchase beverage products on a Vending Machine. (3) To find out the effect of Attractiveness on Purchase Intention as an intervening variable. (4) To find out the effect of Trust in Purchase Intention as an intervening variable. (5) To find out the effect of the Purchasing Decision on Purchase Intention as an intervening variable. In this study data was collected through a questionnaire method on 40 respondents with simple random sampling technique, then analyzed the data obtained in the form of quantitative analysis with validity test, reliability test, F test and t-test. The data analysis technique used is path analysis. Based on the results of data analysis assisted with the SPSS 18 program, the results of the study can be concluded that there is a significant influence between attractiveness and trust in purchasing decisions with a significance value of 0.013 and 0.007 where the significance value is <0.05. While the variables of attractiveness, trust, purchasing decisions obtained a significance value of 0.316, 0.811, 0.261 where the significance value >0.05 so that attractiveness, trust, and purchasing decisions have no significant effect on purchase intention.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Daya Tarik, Kepercayaan, Minat Beli, dan Keputusan Pembelian |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 17 Dec 2019 04:30 |
| Last Modified: | 14 Dec 2022 09:10 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/1268 |
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