RONI, MUHAMMAD (2018) PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. PANCA PATRIOT PRIMA SIDOARJO DENGAN MINAT BELI KONSUMEN SEBAGAI VARIABEL INTERVENING. Diploma thesis, STIE MAHARDHIKA SURABAYA.
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Abstract
The purpose of this research is to know and analyze the influence of direct and indirect variable price, promotion, to buying decision and buying interest in PT. Panca Patriot Prima Sidoarjo. 136 respondents taken using sample technique with slovin formula Sample amount in this research is consumer part Production At PT Panca Patriot Prima. Then the analysis of data obtained in the form of quantitative data. The test instrument used is the t test and the path analysis coefficient technique (path analysis) So the results of the analysis concluded that, Hypothesis 1 accepted, the price effect on buying interest PT.Panca Patriot Prima Sidoarjo, hypothesis 2 accepted, the promotion effect on buying interest PT.Panca Patriot Prima Sidoarjo, hypothesis 3 accepted, price influence to purchasing decision of PT.Panca Patriot Prima Sidoarjo hypothesis 4 accepted, promotion influence to purchase decision PT.Panca Patriot Prima Sidoarjo hypothesis 5 accepted, purchasing decision influence to purchasing decision of PT. Panca Patriot Prima Sidoarjo, indirect coefficient of influence is greater than direct effect coefficient, so it can be concluded that the variable of buying interest is intervening variable.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | price, promotion, purchase decision, buying interest |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email lib.stiemahardhika@gmail.com |
| Date Deposited: | 23 Oct 2018 03:28 |
| Last Modified: | 13 Dec 2022 09:33 |
| URI: | http://repository.stiemahardhika.ac.id/id/eprint/121 |
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