LIAULESTI, CLAUDIA (2018) ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK DETERGENT SO KLIN SOFTERGENT DI KOTA SIDOARJO. ["eprint_fieldopt_thesis_type_Undergraduate" not defined] thesis, STIE MAHARDHIKA SURABAYA.
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Abstract
The purpose of this research is to determine what factors that influence consumers in Sidoarjo City to their purchase decision to the product. This research using quantitative method. Using 100 person as a sample and factor analyzed for analyzing. There are 27 variables and reanalyzed become 25 variabels.As a result, there is 6 factors formed from this research which is a psychological factor with eigenvalue score much as 7.829, achievable factor with eigenvalue score 2.525, quality product factor with eigenvalue score 1.955, social factor with eigenvalue score 1.753, individual factor with eigenvalue score 1.392 and characteristic product with eigenvalue score 1.041.
| Item Type: | Thesis (["eprint_fieldopt_thesis_type_Undergraduate" not defined]) |
|---|---|
| Uncontrolled Keywords: | factor analyzed, purchasing decision, detergent product |
| Subjects: | Manajemen |
| Divisions: | S1 Manajemen |
| Depositing User: | Unnamed user with email Lib.stiemahardhika@gmail.com |
| Date Deposited: | 23 Oct 2018 02:07 |
| Last Modified: | 23 Oct 2018 02:07 |
| URI: | http://repository.mahardhika-library.id/id/eprint/116 |
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